Dealer Control Hub is a dealer intelligence platform that connects your leads, sales activity, stock, marketing performance and reporting — so you can see what's working, what's being missed and where your dealership can make more money.
Built inside a real dealership, designed around real dealer workflows.
Built and tested inside a real dealership. Live today.
Active Leads
47
+12%
Deals Open
23
+8%
Stock
84
+5%
New Lead!
Facebook enquiry — Ford Focus
The reality for most independent dealers
Leads arrive from websites, marketplaces, Facebook, email, phone calls and walk-ins. Sales activity happens across inboxes, conversations, spreadsheets and disconnected systems. Marketing reports show clicks and leads, but not always the real dealership opportunities behind them. DCH brings these signals together so managers can see what is working, what is being missed and where action is needed.
Leads spread across too many places
Website, marketplace, Facebook, email, phone — enquiries arrive from everywhere and are not always followed up consistently from one place.
Follow-up depends too much on individual discipline
When follow-up relies on memory or personal habit, it is uneven. Some leads get chased. Others go cold before anyone notices.
Managers find out about missed opportunities too late
By the time a manager knows a deal has gone quiet, the customer has often already bought elsewhere. Visibility needs to come earlier.
Marketing spend is hard to connect to real sales activity
You can see clicks and form fills. But connecting campaign spend to actual dealership opportunities is rarely straightforward.
Reporting takes too much manual work
Pulling together pipeline health, source performance and team activity from separate systems takes time that should be spent selling.
Existing systems do not give one clear commercial picture
Your DMS records what happened. Your CRM stores contacts. Your ad platform shows traffic. None of them show the full commercial picture.
The good news
Every one of these problems has a fix. Dealer Control Hub was built to solve all of them — in one place, with no technical setup and no IT team required.
20 minutes. No commitment. Just a live look at the product.
What this actually means for your dealership
A dealer intelligence platform gives your dealership one connected view of the commercial activity that drives sales — leads, follow-up, pipeline, stock, campaigns and reporting.
Instead of only storing customer details, Dealer Control Hub helps you understand what is happening, what needs action and which parts of your dealership are creating value.
Leads & enquiries
Every source in one place, assigned and tracked
Sales activity
Live pipeline visibility — not end-of-month guesswork
Marketing performance
Campaigns connected to real dealership opportunities
Stock visibility
Vehicle interest linked to sales activity
Management reporting
Answers without spreadsheet chasing
From enquiry to insight
Six connected areas of your dealership, all visible in one place — so managers can see what's happening, what needs action and where value is being created.
Capture every lead, assign ownership, track follow-up and give managers visibility before opportunities go cold.
Reminders, activity tracking and escalation visibility keep the sales team accountable and managers informed without micromanaging.
Connect ad spend, traffic and enquiries with real dealership activity. Know which campaigns deserve more budget and which need fixed.
Track lead stages, activity, ageing opportunities and sales progress from one place — without relying on manual updates.
Understand which vehicles are generating enquiries and where stock opportunities are developing across your dealership.
Pipeline health, source performance, activity levels and missed opportunities — visible in one place, no manual report-building required.
Want a quick walkthrough of how this works for your dealership?
20 minutes. We'll show you every part live — lead management, pipeline, stock, and reporting.
How it works
No IT setup. No training days. By the end of your first afternoon, you'll know exactly where every lead and every deal stands.
Facebook enquiry at 7pm? Phone call on a Saturday morning? Someone who walked in and left without buying? Every lead gets logged immediately — so nothing gets forgotten and no-one falls through the gap.
Today's Leads
James Murphy — VW Golf
Facebook · 8 mins ago
New
Sarah Connolly — Ford Focus
Website · 1 hr ago
New
Declan O'Brien — Toyota Yaris
Phone · 2 hrs ago
New
Louise Kelly — Nissan Qashqai
Walk-in · This morning
New
Sales Pipeline
At a glance you can see every active deal — who's ready to come back in, who's had an offer and gone quiet, and which ones are about to slip away. You stop reacting and start knowing.
When your leads are organised, your pipeline is clear, and your stock is up to date — your sales team can focus on what they're actually there to do. Have the right conversation, at the right time, with the right customer.
This Month
Deals Closed
18
↑ 4 vs last month
Avg. Response
12min
↓ from 3.5hrs
Leads Followed Up
94%
vs 61% before
Deals Lost
3
↓ from 11
Deal closed — Ford Fiesta ST
James Murphy · Handover booked Friday
See how this works for your dealership
We'll show you the full flow — from the moment a lead lands to the moment a deal closes — on a 20-minute call.
👉 Book a DemoWhy Dealer Control Hub is different
Dealer Control Hub was shaped around real dealership workflows: enquiry handling, lead assignment, test drives, follow-up, lost reasons, stock visibility, campaign attribution and sales manager reporting.
Most CRMs store information. DCH helps dealers act on it.
Every feature came from a real dealership problem
No feature in Dealer Control Hub was invented in a meeting. Every single one was built because a sales team needed it — to capture a lead faster, to track a deal properly, to stop a customer going cold. If it didn't solve a real problem, it didn't get built.
Used every single working day — not just tested
This isn't a prototype that sat in a lab. It's been used daily in a live, multi-franchise dealership — logging enquiries from Facebook, managing a sales pipeline, tracking stock, following up customers. It works because it had to work.
Simple enough that your whole team will actually use it
A sales team won't use a complicated system — and they shouldn't have to. Dealer Control Hub was built so your team can log a lead in under a minute, check the pipeline at a glance, and know exactly what they need to do next. No manual. No training course. Up and running in a day.
What it replaces
All of it replaced by one system.
Book a DemoWe didn't set out to build software. We set out to stop losing leads. The spreadsheets weren't working, the WhatsApp threads were a mess, and we had no idea which deals were actually alive. So we built exactly what we needed — and it worked. That's what you're getting.
Padraig
Founder, Dealer Control Hub
DCH does not need to replace your DMS or overhaul your dealership on day one. It improves visibility across the commercial activity that drives sales — working alongside your existing DMS, website, stock feeds and marketing platforms.
Why Dealer Control Hub
Dealer Control Hub wasn't built by a software company that read a few articles about car sales. It was developed inside a live multi-franchise dealership — tested on real leads, real customers, and real deals before anyone else used it.
Built around real dealership workflows
Not adapted from a generic tool — designed from scratch for dealers.
Simple enough for your whole team
Up and running in a day — your team sells cars, not admin hours
Replaces the mess of disconnected tools
One log-in instead of five tabs. Leads, pipeline, and stock — all connected.
Updated based on what real dealers ask for
When dealers tell us something is missing, we build it.
20 minutes. See how it works for a dealership just like yours.
Every screen below is the real product — not a mockup, not a demo environment. Dealer Control Hub is being used right now in a working multi-franchise dealership to log leads, track live deals, and manage stock. What you see is what you get.
SCREENSHOT COMING SOON
Real product — not a mockup
Lead Management
Never miss a follow-up again
Every enquiry — Facebook, website, phone, walk-in — lands in one place and gets assigned straight away. No more leads slipping through because someone forgot to write it down.
SCREENSHOT COMING SOON
Real product — not a mockup
Sales Pipeline
See exactly where every deal stands
Your full pipeline on one screen — who's been contacted, who's coming in for a test drive, who's gone quiet and needs a call today. No more asking your team for updates.
SCREENSHOT COMING SOON
Real product — not a mockup
Stock Management
Stop selling cars you've already sold
Your stock list is always live and accurate. Your team is always working from the same information. No more embarrassing calls to customers about cars that left the forecourt last week.
100%
Real product
Not a mockup or prototype
Daily
In active use
Inside a live dealership
1 day
To get set up
No IT team needed
1
System
Replaces five
Want to see it running on a real dealership's data?
Book a 20-minute walkthrough. We'll show you lead management, the pipeline, and stock — live, using your type of dealership as the example.
Pricing
Plans from £199/month
Annual plans paid upfront give a lower effective monthly cost. No hidden fees.
Choose the level that fits your dealership today. Add-ons and integrations can be discussed during onboarding.
Who it's for
Dealer Control Hub does one thing: helps independent car dealers sell more cars and stay organised. It's not a generic CRM repurposed for car sales. It's not built for a 50-person team with a dedicated IT department. It's built for you.
"Independent dealers who want better lead control"
Better lead control, faster follow-up and visibility without adding unnecessary complexity to a lean operation.
"Growing dealerships building stronger processes"
Stronger sales processes, clearer accountability and better reporting as the team and business scales.
"Franchise retailers who already have a DMS but need commercial visibility"
Visibility across brands, campaigns, stock, sales activity and management reporting — alongside your existing DMS.
"Marketing-led dealers investing in digital activity"
Prove which campaigns and channels are actually creating dealership opportunities — not just clicks.
"Dealers who want a proper system without a long enterprise rollout"
Up and running in a day. No IT team required. No months of implementation. Your team will use it from day one.
"Sales managers who need pipeline visibility without manual updates"
See every active deal, every stage and every follow-up across the team — without asking anyone for an update.
"Vehicle manufacturers & OEMs managing leads across a dealer network"
Centralise lead distribution, monitor dealer follow-up and connect network performance with marketing activity.
Explore DCH for OEMs →Who DCH may not be right for
DCH may not be the right fit if you only need a basic contact database, have no interest in measuring follow-up or marketing performance, or are looking for a full accounting-led DMS replacement from day one. We'd rather be honest about that than oversell. If you're on a demo call and it's not the right fit, we'll tell you.
20 minutes. No commitment. We'll tell you honestly if it's a good fit.
Book a practical walkthrough of Dealer Control Hub and see how better lead control, clearer marketing intelligence and stronger management reporting could help your dealership sell more cars and make better decisions.
No long sales pitch. No pressure. A practical demo of how the platform works and where it could fit your dealership.
👉 Book a Free DemoLeads coming in from everywhere, going nowhere
Every lead captured, assigned, and followed up
No idea which deals are alive or dead
Full pipeline visibility — live, every morning
Running on spreadsheets, WhatsApp, and memory
One system. Your whole team. Always in sync.